What sellers configure

Six rules. Every Amazon price.

This is the product. A seller sets who to beat, who to ignore, and the floor the price can never cross. PricePulse runs that on every listing.

01 · Core

Compete With

A separate action for each competitor type, plus how the Buy Box price is calculated.

FBA (Fulfillment by Amazon)

Amazon Prime Warehouse Sellers

Beat By
Match Price
Price Above
Ignore

Margin / offset as flat rate or percent

SFP (Seller Fulfilled Prime)

Merchant Prime Shippers

Match Price
Beat By
Price Above
Ignore

Offset as flat rate or percent

MFN (FBM) Competitors

Merchant Fulfilled / Non-Prime

Price Above
Match Landed Price
Beat By
Ignore

Margin above or below as flat rate or percent

Amazon Retail (Sold by Amazon)

Amazon 1P Direct Vendor

Ignore
Price Above
Match
Beat By

Offset as flat rate or percent

Buy Box Scope & Price Precision

Who you compete with

Compete only with the current Buy Box winner
Compete only with Buy Box eligible sellers
Always use landed price (item price + shipping)

02 · Filters

Competitor Filters

Skip rivals who are not a real threat to the Buy Box.

Seller Rating & Review Thresholds

Performance filter

Minimum feedback rating (%)
Minimum feedback / review count

Dispatch Speed & Shipping Location

Delivery speed filter

Maximum handling days

Exclude international sellers

Item Condition Guard

Listing integrity

New condition only

Match exact item condition
Compete against all conditions

Seller Blocklist & Target Rivals

Merchant targeting

Excluded seller IDs (blocklist)
Target seller IDs (whitelist)

03 · Smart

Scenarios & Buy Box

Fallback rules when the listing is quiet, a rival breaks your floor, or you already own the Buy Box.

When No Competition Exists

Single seller

Reset to max price
Keep current price
Set to min price

When Rival Drops Below Min Price

Profit guardrail

Hold at min price
Stop repricing the SKU

Ignore and match the next lowest

When You Hold the Buy Box

Buy Box optimizer

Step-up price
Hold current price
Jump to max price
Step-up increment

Match Price & API Throttle

Circuit breakers

Hold the matched price
Do nothing

Beat a matched price by a cent
Minimum price-change threshold

04 · Guard

Profit / Sleep Mode

Night window that raises or pauses price so the market resets higher by morning.

Automated Night Sleep Mode

Dayparting

On or off
Start time
End time
Reset to max price
Pause repricing

05 · Alerts

Automations & Alerts

The strategy switches itself when stock, a price war, or aged inventory changes.

Low Stock Margin Shield

Inventory preservation

Enable or disable

Stock threshold in units

Price War Circuit Breaker

Anti-spiral shield

Enable price-war detection
Max price changes per hour

Aged Inventory Clearance

Velocity booster

Enable or disable

Zero-sales threshold in days
Aggressive Buy Box hunter
Discount toward min price

06 · Limits

Base Pricing Limits

Store-wide floor, ceiling, and margin so no Amazon price leaves the band.

Base Limits & Boundary Guardrails

Pricing controls

Minimum bound (floor)
Target profit margin

Min / max as percent or fixed amount
Maximum bound (ceiling)
Margin mode: percent or fixed
One-way gain or auto competitive
Freight / shipping overhead
Fixed overhead cost rate